After presenting at the 2012 SHRM Talent Management Conference last May I was interviewed by Rebecca R. Hastings, SPHR, an online editor/manager for SHRM.
To attract, retain and engage Hispanics and Latinos, employers need to understand the common—and unique—characteristics of the various cultures that fall under the label of “Hispanic,” according to Di Ann Sanchez, SPHR, president and founder of DAS HR Consulting LLC in Hurst, Texas.
“People from 22 different countries of origin are considered to be Hispanic,” she said during a concurrent session of the Society for Human Resource Management (SHRM) 2012 Talent Management Conference & Exposition held April 30-May 2. “Hispanic is a culture, not a race.”
Although Sanchez noted that the label “Hispanic” is a government term, rather than one adopted by those who fall within the demographic group, it’s a term most don’t mind and many prefer over the label “Latino,” she said, citing data released April 4, 2012, by the Pew Hispanic Center.
Often, however, individuals will identify themselves by their family’s country of origin, she said, which is why she urged employers not to “lump Hispanics into one category.”
Read the full article online here: Attracting, Retaining and Engaging the Hispanic Workforce
