A Company called Zendesk, out of San Francisco, California really knows how to recruit the Gen Y population!
Watch their YouTube to learn what really is an effective way to attract Millennials to your company:
If your organization is struggling to attract Millennials consider adding some of these suggestions to your recruitment process:
1. Don’t tell, show.
Video is the preferred method for the Millennial generation.
2. Showcase your growth.
Not with boring charts and graphs but through pictures and videos. Gen Yers are interested in becoming an integral part of something that’s growing, especially globally.
3. Expose your culture.
Millennials will choose culture over anything else.
4. Flaunt your employees.
Millennials want to see who they’d be working alongside. The more diverse and creative the team…the better. Use real employees in all your recruiting materials.
5. Unveil the lifestyle.
Millennials often choose a city before they choose a job. Showcase the neighborhood of your organizations’ headquarters including the restaurants, and bars where their employees visit.
6. Reveal the office.
Highlight the innovate workspaces and work perks (pets at work, etc.).
7. Show what your actual work day looks like.
Show what it looks like going to work, who they are going to meet there, a typical desk, how they will collaborate, and where meetings are held. The easier they can visualize themselves at your organization, the easier their decision.
8. Show off technology.
Millennials desire an innovative environment to quench their tech dependence.
9. Exhibit social perks.
Millennials are looking for community as much as they are a job. Highlight your organizations’ community outreach, parties, and company sport teams. Show the sociability of your company!
10. Feature your leaders.
Highly visible leaders gives Millennials the impression of a flatter organization, which they prefer. Also emphasize the teamwork that happens at your company. Millennials value team collaboration.
